Connect with us

Hi, what are you looking for?


Women Make Up One-Third Of eSports Viewers

According to a new study by Esports Ad Bureau and research firm Magid revealed that one-third of esports viewers are women.

The study featured 1,000 consumers age 16 to 45 found that not only a third of viewers women, but 78%t of the women who follow esports are new viewers. These are classified as those who have just started watching within the past year. This has led some analyst to predict that women could account for half of all growth in the esports world over the next year.

Magid Advisors’ Stan Press said in a statement..

“The study shows that esports presents a tremendous opportunity for advertisers, delivering a desirable demographic that is highly engaged, very active, and open to interaction with brand messaging. These audiences are also more receptive to brands than originally anticipated. For advertisers who get involved now, they have the chance to really take control of how they present themselves to fans as an integral partner that is helping to support and grow the esports space.”

Advertisement. Scroll to continue reading.

You May Also Like


Keen Software House have released update 1.181 for their popular space game Space Engineers. This new update fixes major multithreading issues and performance optimizations....


The latest issue of Famitsu has revealed that Big John Games is developing a new game in their Cube Creator series titled Cube Creator...


In what is one of the holy grails for NES collectors, a Nintendo M8 demo unit has been put up for sale on eBay....


The latest issue of V-Jump has confirmed the first two DLC characters for Dragon Ball FighterZ will be Broly and Bardock. Broly will feature...