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Shannon Loftis Says Single-Player Economics Are “Complicated”

In a recent interview with GameSpot, the Head of Xbox Publishing Shannon Loftis, talked briefly about single-player games. With some feeling like single-player gaming being dead, Loftis said that she doesn’t consider it to be dead but “complicated” due to their economic viability.

Loftis stated..

“Game development in general is about a couple of things. It’s about delivering and experience and it’s about telling stories. Storytelling is as central to game development as it ever has been.”

“I don’t think that it’s dead per se.I do think the economics of taking a single-player game and telling a very high fidelity multi-hour story get a little more complicated. Gamers want higher fidelity and they want higher resolution graphics.”

Loftis went on to say that single-player-only games will never go away, but could become less of the norm by saying..

“I don’t think that there is ever going to be a time when there aren’t single-player, story-based games. I do love the idea of building a community around the experience of these games.”

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