Sega Looking To Regain Trust From Players

Posted on by Ryan

Sega CEO Hajime Satomi recently sat down with Famitsu in Japan for an interview. During the interview, Famitsu asked some typical average questions, but also asked some hard questions that players have been wanting to know. Satomi said that they believe that the home console market is great especially on the PS4 and that they feel good about the Asian market. The most interesting thing is that he said the company has learned a lot from Atlus…

“As far as the Western market goes, we learned a lot from Atlus. If we can make a title with proper quality, I believe there’s a good chance for it to do well even in the West for players that like to play Japanese games.”

Famtisu also asked what Sega will be looking to focus on when it comes to the home console market. Satomi stated…

“I’ve been talking to the employees about how we should start putting serious consideration into quality from this point on,” responds Satomi. “Especially in North America and Europe, where it’s always been more of a focus on schedules, I believe that if we can’t maintain quality, it would be better to not release anything at all. We did our best to build a relationship of mutual trust with older fans of Sega, but looking back, there’ve been some titles that have partially betrayed that [trust] in the past 10 years.”

“Sega in the ‘90s was known for its ‘brand, but after that, we’ve lost trust, and we were left with nothing but ‘reputation. For this reason, we’d like to win back the customers’ trust, and become a ‘brand,’ once again.”