Riot Games have announced they have partnered with TBWA/China. This will see the company be the creative partner for the League of Legends World Championships which are planned to take place later this year at Shanghai Stadium in Shanghai, China.
Leo Lin, Head of Riot Games China, said in a press release:
“With the continued growing popularity of esports in the China market, we are excited to bring the 2020 League of Legends World Championship to China this year. With TBWA as our China creative partner, we look forward to taking our sports tournament to a new level.”