Blizzard’s Overwatch League have signed another major partership with the latest being from car manufacturer Toyota. Toyota is expected to offer “behind-the-scenes content to fans,” as well as “additional broadcast integrations” and “a vehicle presence at Blizzard Arena Los Angeles.”
Major League Gaming CEO Pete Vlastelica said in a statement..
“We’re thrilled to welcome Toyota to the Overwatch League. When we were building the league, our desire was to create a premium experience for players and fans, and partners like Toyota are helping us do that.”
The details of the deal were not disclosed.