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Overwatch League Signs Deal With Kelloggs

Overwatch League Signs Kellogg Brands in Multi-Year Deal

The Overwatch League have announced they have signed a new multi-year deal with the Kellogg Company. This deal is through the 2021 season and will focus around the Cheez-It and Pringles brands.

This will also see a one-day sampling of the brands’ products and an OWL viewing party at over 1,000 Walmart stores across the United States and them sponsoring the halftime show and highlights segments during the Grand Finals.


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