One Esports have announced they have entered a partnership with investment management company Franklin Templeton.
This partnership will see Franklin Templeton introduce its brand and build awareness within the esports community. The company most recently sponsored the Wild Rift SEA Championship 2021.
Carlos Alimurung, CEO of ONE Esports, said in a press release:
“Today we are pleased to announce a new partnership with Franklin Templeton, a leader in the financial services industry. This partnership not only signifies the growing interest in esports from financial institutions, but also serves as a testament to ONE Esports’ ability to help introduce new partners into esports. The growing esports demographic is definitively Gen Z and Millennial; consequently, brands who seek to future-proof their businesses are spending more time and resources to connect and engage with esports fans.”
ONE Esports is owned by ONE Holdings who are best known as the owners of popular MMA organization ONE Championship.