Niantic Inc., the creators of Pokemon Go and Harry Potter: Wizards Unite, have announced they have parted with the World Tourism Organization.
Niantic will support innovation in the tourism sector by identifying trends and new ways of traveling in a digital world.
Zurab Pololikashvili, Secretary-General for UNWTO, said in the press release:
“At our General Assembly, UNWTO expressed its commitment to embracing technology and innovation in order to make our sector more sustainable, more inclusive and a real driver of social and economic change. This exciting new partnership with Niantic will help us meet these goals. I warmly welcome them into our Affiliate Members network and I am confident UNWTO and Niantic can work together to help transform the way we travel and better promote the many benefits of responsible tourism.”