Mountain Dew have entered the esports world as they have announced a partnership with Splyce, Team Dignitas, and SK Gaming.
Mountain Dew global Senior Marketing Director Manos Spanos describes it as an “industry-first partnership” and “authentic integration” with their logo appearing on their jackets, webspaces, and team jerseys. Players and influencers from each organisation will be involved in creating exclusively streamed content for the Mountain Dew Twitch channel.
Chad Biggs, SVP of Corporate Partnership and Activation for the 76’ers released the following statement..
“ESports fans and players are incredibly savvy and strategically minded – they understand the incredible resources, increased media exposure, marketing and opportunity for improved technology that traditional sports advertisers – especially those who pursue authentic activation, like Mountain Dew – can bring to the space.”