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Microsoft: Halo is the “Star Wars of Video Games”


Microsoft has already stated that we should expect a huge increase in Xbox One sales this holiday season, and one big game they say will help lead to this is Halo 5.

In a recent interview with GameSpot, Global Marketing head Aaron Greensberg was asked about the company’s expectations for Halo 5 and if they believe it will be the best-selling game in the Halo franchise ever. Greensberg went on to say that Halo is like the Star Wars of video games. Stating…

“For us, I think in many ways it feels like the most anticipated game of the year. Because Halo is something so special that people have waited years for a new Halo to come out. It’s not something that happens every year. What’s really so special about Halo, and people will feel it the moment they start playing the campaign, is just the richness of the universe and the story and it’s very much like what Star Wars is to movies, Halo is to games. You have that special sauce–it’s unlike anything else. So I think that whole universe and what the team has done at 343 with this game and I would stay staying true to what is Halo as a Halo fan, but also modernizing it and innovating it in some ways that I think makes the game a lot of fun to play and really engaging. We’re optimistic that reviews and fans will respond positively, but of course, we’ll wait and see how people feel about it. But personally, I’ve played all the Halo titles and this one definitely has something special that I’ve never seen before.”

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