According to Chinese news outlet Chejiahao, Mercedes-Benz, L’Oreal Men Expert, Logitech G, Intel, and Yili are in talks to sponsor the League of Legends Worlds 2017 in China.
The League of Legends World Championship has had major world recognized companies sponsor the event including Coca-Cola, American Express, and Gillette.
The World Championship attracts very high viewership numbers as last years finals featuring Samsung Galaxy and SK Telecom T1 had 43 million unique viewers and peaked at 14.7 million concurrent viewers.
