Fast food giant Jack in the Box have partnered Team EnVyUs and their Overwatch League team Dallas Fuel. This sponsorship will see the team representing the chain on their jerseys. This will include both the Dallas Fuel and Team EnVyUs’s Call of Duty team.
Adrienne Ingoldt, director of marketing communications at Jack in the Box, said in a statement..
“Entering the world of esports is a natural fit for Jack in the Box as the platform aligns with the challenger spirit of the brand—a spirit that sidesteps conformity and celebrates the unconventional at every chance. We’re committed to sustaining a sponsorship program that looks beyond the current social and traditional advertising strategies to create a more fan-centric experience.