In what will be used as an argument for lazy journalism for years, the International Business Times published an article saying that a fake image posted by Niko Partners senior analyst Daniel Ahmad showing a refrigerator with a Playstation logo in the top left and a PS4 controller in front of it as the official design of the upcoming console.
Many gamers around the world have made fun about the fact that a “professional” was paid to write this article and embarrassing as the news outlet are very credible and not satire. It even contradicts itself in part with the sentences:
If the image shared by the tipster turns out to be true (which could be a joke), Sony’s next-generation gaming console looks like a double door refrigerator (at first glance). Additionally, it looks almost the same as the Xbox Series X but a little slimmer.
The company have since updated the article to note that they got trolled and Ahmad joked about it on Twitter.