Immortals have announced they have partnered with Mountain Dew. This partnership will see members of the organization participate in esports events organized by Mountain Dew including the Dew Tour and the Mountain Dew League. The partnership also see members of Immortals be part of “extensive programmed” on Mountain Drew’s Twitch. This includes members of Immortals Dota 2, Super Smash Bros., Arena of Valor, and Clash Royale.
Immortals also announced they are also working with Mountain Dew and Lionsgate which will see all these companies together to create several pieces of content and properties. This includes a pilot for an unscripted esports series that provides behind-the-scenes coverage of Immortals’ players.
Noah Whinston, CEO of Immortals, said in a statement:
“This partnership represents the tip of the spear of what Immortals and Mountain Dew endeavour to accomplish together. We’re incredibly excited about the brand’s desire to focus on content and activation, delivering real value to current and future Immortals fans through innovative asset creation and deployment. We’re looking forward to releasing more details about what fans can look forward to in the next few months.”