In an interview with Glixel,Research Director at IDC for Gaming, VR and AR Lewis Ward said he believes that despite the controversy involving loot boxes, they will not be going away any time soon since the companies are making too much money off of them. Ward stated..
[The loot box system] makes too much money for it to stop. But it’s going to naturally be rightfully viewed as a cause of potential concern by gamers because it’s a change and they don’t know how it’s going to work.
Games are really becoming services, where the launch of the game is just the beginning of monetization, and the big money is having a large community, a large user base, that keeps playing year after year after year.
Ward also said that part of this is due to other methods such as Season Passes weren’t as successful that many of them thought. Saying..
There’s a law of diminishing returns when you offer it that way, and if there’s a multiplayer aspect to it, the pool of actual gamers gets smaller and smaller and smaller. If you’re restricted to playing with other players that have bought that map pack, it eventually becomes a bad investment to keep putting it out.