GameStop Promotes Stream Using Phrase “Every Breath Counts This Week”

Posted on by Ryan

In a now deleted Tweet, GameStop became the center of backlash due to a post that was considered inconsiderate due to current events taking place around the world. To promote the June 30 stream which will see Joe and Pikalyn playing “Oxygen Not Included”, the company promoted the event on Twitter using the captain “Every Breath Counts This Week.”


Many felt this was insensitive due to Black Lives Matter protests that have taken place around the world within the past few weeks.