Virtual Brand Group and Forever 21 have announced they have signed an exclusive partnership to build a fashion retail experience on Roblox.
Users will be able to buy and sell Forever 21 merchandise, including accessories and clothing, hire non-player characters as employees and express themselves by customizing every aspect of their own store as they try to become the ‘top shop’ in the experience. This new experience will be known as Forever 21 Shop City.
Justin Hochberg, CEO of Virtual Brand Group, said in a press release:
“The metaverse is the most transformative innovation since the creation of the internet. Roblox is one of the platforms creating the biggest business opportunities for brands with more than 50M daily active users who socialize and live digital lives for hours every day, just like my son, daughter and all their friends do. That’s why I created the Virtual Brand Group. Our collaboration with Forever 21 marks not just one of the biggest metaverse launches this year, but also one that uniquely combines the physical and virtual worlds by delivering IRL content from Forever 21 in-game and finding ways for Roblox UGC creations to exist IRL.”
Roblox is available on Xbox One, Android, iOS, PC, and Mac.