A new consumers affair blog survey revealed that EA has been voted the Worst Company in America beating out other companies such as BP, Bank of America, and Walmart.
In response, EA Executive Peter Moore issued the following statement..
“Yes, [being named Worst Company in America] was ridiculous. And this was also the time of sub-prime mortgage crisis; banks are dumping hundreds of thousands of people out onto the street. You try and be defensive and say this is stupid, this is ridiculous; and then you go, ‘Maybe there’s a kernel of truth here.’ Maybe this is a moment we can step back, look in the mirror, look at who we are, look at how we’re perceived, and figure out what we need to do to do something about it. Perception is reality so if their perception is that we’re not a company that puts players first, then how do we change that?”
Moore also revealed what the company will do to change that perception by saying..
“Then we made a deliberate attempt to say, ‘Fine, how do we go forward here?’ And the mantra that we came up with was this concept of player-first. To this day, in fact this morning, in meetings, questions are always asked–what do we need to do here? When do we ship that? What type of experience does this need to be?–somebody will say, but is that player-first?”