Blizzard have announced they will be changing the name of Battle.net. The company noted is dropping the name due to occasional confusion caused by the name. The company noted on the World of Warcraft website..
“When we created Battle.net, the idea of including a tailored online-gaming service together with your game was more of a novel concept, so we put a lot of focus on explaining what the service was and how it worked, including giving it a distinct name. Over time, though, we’ve seen that there’s been occasional confusion and inefficiencies related to having two separate identities under which everything falls — Blizzard and Battle.net. Given that built-in multiplayer support is a well-understood concept and more of a normal expectation these days, there isn’t as much of a need to maintain a separate identity for what is essentially our networking technology.”
Moving forward, the service will now be known as Blizzard Tech.