The Houston Outlaws have announced they have been purchased by Beasley Broadcast Group Incorporated. Beasley are already known within the esports world as they also own Renegades and CheckpointXP.
Caroline Beasley, CEO of Beasley, said in the press release:
“The acquisition of the Houston Outlaws significantly expands our growing esports platform. The Houston Outlaws represent a rare investment opportunity, as there are only 20 Overwatch League teams in the world, and the transaction partners Beasley with Blizzard Entertainment and its parent company, Activision Blizzard, a leading global developer and publisher of interactive entertainment content and services.
“Beasley is very excited to expand its operations to Houston, which is home to one of the largest esports fan bases in the US. Our growing esports infrastructure and management combined with our experience with team Renegades, success in hosting and promoting large events and our national esports content hub—BeasleyXP—are key factors in our expectations for long-term returns from this investment. We look forward to initial contributions from this exciting development when the league’s third season begins in February.
“The acquisition of the Houston Outlaws furthers our revenue and cash flow diversification strategies. We believe the power of our media footprint, including 65 highly-rated radio stations in large- and mid-sized markets, combined with our 24/7 coverage of esports news, will allow us to build the value of the Outlaws franchise through a range of revenue sources, including ticket sales, advertising, sponsorship, licensing, e-commerce, and other partnerships.”
The financial details were not made public, but we’re pretty sure that 100 Thieves recent acquisition of the Renegades’ CS:GO roster certainly helped with the payment.