Ari Segal, former COO of the NHL team Arizona Coyotes, has become the new President and COO of the eSports organization Immortals. Ari will serve as a “non-voting board adviser” and report directly to Immortals CEO Noah Whinston.
Noah Whinston said in a statement..
“[Segal] brings a wealth of knowledge and passion from the traditional sports industry and has a proven track record of building or repositioning brands to connect deeply with fans, particularly in their local markets. Innovation, access, transparency, and accountability are all hallmarks of his brand-building strategy and management style, making him the ideal fit for this critical role in our organization.”
Get to know our new President and COO, @arisegal!
— Immortals (@Immortals) October 4, 2017