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Ari Segal Now The President and COO of Immortals

Ari Segal, former COO of the NHL team Arizona Coyotes, has become the new President and COO of the eSports organization Immortals. Ari will serve as a “non-voting board adviser” and report directly to Immortals CEO Noah Whinston.

Noah Whinston said in a statement..


“[Segal] brings a wealth of knowledge and passion from the traditional sports industry and has a proven track record of building or repositioning brands to connect deeply with fans, particularly in their local markets. Innovation, access, transparency, and accountability are all hallmarks of his brand-building strategy and management style, making him the ideal fit for this critical role in our organization.”



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