In-game advertising platform Anzu.io have announced they have partnered with with the MMORPG Virtuverse. This deal will allow advertisers to display non-intrusive blended banner and video ads inside the animated fantasy game.
Itamar Benedy, Co-Founder and CEO of Anzu, said in a press release:
“Gamers won’t tolerate disruption anymore so we created a solution that works for them, game developers, and advertisers. Many people were unsure of how video and banner ads could be harmoniously blended into an animated game, but we are happy to prove them wrong through our partnership with Virtuverse.”