Some major news as in-game advertising platform Anzu.io have announced they have entered a partnership with Ubisoft. The first part of this partnership will see banner and video brand ads in Ubisoft’s racing game Trackmania.
Itamar Benedy: Co-founder and CEO of Anzu, said in a press release:
“Together with Ubisoft, we are creating a new ecosystem for game developers and brands to experience efficient and scalable in-game advertising. Trackmania is a historic franchise and we are excited to partner with Ubisoft to generate value for them through our technology, innovation and expertise. The partnership will allow more gaming giants to experience how they can enhance their games with real-world brand ads all while driving new, sustainable revenue streams,”
Trackmania is available for PC.