Anzu have announced they have entered an exclusive partnership with Dutch game publisher Lion Castle. This partnership will see Anzu provide in-game video and banner ads from global advertisers in three Lion Castle titles. These games include Taxi Mayhem, Slide Stars, and Speed 3: Grand Prix.
Itamar Benedy, co-founder and CEO of Anzu, said in a press release:
“We’re honored to partner with a game publisher as iconic as Lion Castle to enhance the gaming experience while bringing new opportunities for monetization. Additionally, our global network of advertisers will benefit significantly from access to Lion Castle’s dedicated audiences. This partnership represents another step towards the unification of two industries -gaming and advertising – and speaks to the power of virtual worlds and the unbelievable experiences we can create for brands and gamers”