In-game advertising company Anzu have announced they are extending their partnership with Ubisoft. This comes after a successful year implementing in-game advertisements in both Trackmania and Growtopia.
Trackmania saw exemplary growth for advertisers bringing major players including Vodaphone, Microsoft, and Samsung to the table and who saw a 176% lift in campaign awareness and a 20% lift in brand consideration.
Itamar Benedy, CEO of Anzu, said in a press release:
“We’ve been on an incredible journey with Ubisoft. They were one of the first big studios to work with us on our PC offering after identifying an opportunity to offer Trackmania fans a popular title, with in-game ads that not only compliment the gameplay but make it more realistic. We’re thrilled about extending our partnership, and we look forward to bringing our blended in-game ads to more of Ubisoft’s premium titles”.