Connect with us

Hi, what are you looking for?

News

Anzu and Ubisoft Extend Partnership

In-game advertising company Anzu have announced they are extending their partnership with Ubisoft. This comes after a successful year implementing in-game advertisements in both Trackmania and Growtopia.

Trackmania saw exemplary growth for advertisers bringing major players including Vodaphone, Microsoft, and Samsung to the table and who saw a 176% lift in campaign awareness and a 20% lift in brand consideration.

Itamar Benedy, CEO of Anzu, said in a press release:

“We’ve been on an incredible journey with Ubisoft. They were one of the first big studios to work with us on our PC offering after identifying an opportunity to offer Trackmania fans a popular title, with in-game ads that not only compliment the gameplay but make it more realistic. We’re thrilled about extending our partnership, and we look forward to bringing our blended in-game ads to more of Ubisoft’s premium titles”.

Anzu started their partnership with Ubisoft back in August 2020 and partnered with ROBLOX this last October.

Advertisement. Scroll to continue reading.

You May Also Like

News

According to French newspaper Liberation, five former executives of Ubisoft have been arrested. This comes after French police conducted an year-long investigation into allegations...

News

According to multiple sources for Video Games Chronicle, Ubisoft have cancelled a planned sequel for the action-adventure title Immortals Fenyx Rising. It’s said that...

News

Ubisoft and Ubisoft Ivory Tower have announced that their upcoming open-world racing game The Crew Motorfest has received an official release date. The game...

News

Ubisoft and Ubisoft Bordeaux have released a developer diary video for their upcoming Assassin’s Creed title Assassin’s Creed Mirage. This video showcases the team...

Advertisement