Speaking with VentureBeat, Microsoft’s Senior Director of Xbox Console Marketing promoted the company’s upcoming Xbox One X console by going as far as to say that it will be the must-buy system of the holiday season. Penello stated..
I don’t like to predict numbers. [laughs] We’ve seen incredible interest. Talking to people in the press, all the feedback we’ve gotten is that any news about Xbox One X drives a lot of coverage, a lot of interest. I get that pretty consistently from people I know in the industry. Every time they do a story on Xbox One X, it drives huge traffic. The pre-orders were, again, not only the fastest, but also the most for anything we’ve released. I’m feeling like we’re going to have stock problems. Over the holiday it’s going to be a must-have item. Knock on wood, but I’m confident in our ability to sell good volumes of this.