Activision Blizzard Made More Money On Microtransactions Than Game Sales

Posted on by Ryan


Despite so many complaining about loot boxes and microtransactions, many are still purchasing them. In their latest financial results, total net revenues reached $7.02 billion. Of this $7.02 billion, $4 billion came from microtransactions.

The company said during their financial results…

“Activision Blizzard delivered a fourth-quarter record of over $1 billion of in-game net bookings, and an annual record of over $4 billion of in-game net bookings.”

It’s worth noting that $2 billion of the microtransactions revenue came from King. King are the developers of both Shuffle Cats and Candy Crush Saga.