During Microsoft’s Gamescom 2017 panel, Xbox’s Head of Marketing Aaron Greenberg said the reason people are buying Xbox has “the biggest exclusives.” Greenberg stated..
“People pick Xbox because we have the biggest franchises, the biggest exclusives, whether you are a fan of Halo, or Gears of War, or Forza. This Holiday, personally, I’m really excited, [because] Xbox One will be the only console where you will be able to play Forza 7, Cuphead, and PlayerUnknown’s Battlegrounds, which we are super excited about. Also timed with the Xbox One X launch we have Super Lucky’s Tale coming, that’s exclusive. But it doesn’t stop there, because into the Spring, we have Sea of Thieves, State of Decay 2, and Crackdown 3. So we’re basically non stop hitting our fans with more and more exclusive titles, so there will be tons of great games to play.”