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50% Of Animal Crossing: New Horizons Copies Purchased Digitally

In the latest Q&A portion of their conference call, Nintendo president Shuntaro Furukawa revealed that around 50% of copies of Animal Crossing: New Horizons were sold digitally in Europe, United States, and Japan.

Furukawa stated:

The release of Animal Crossing: New Horizons greatly contributed to the high percentage of digital sales reached in the fourth quarter of the previous fiscal year. Around 50% of the consumers who purchased this title in Japan, the US, and Europe did so digitally. The Animal Crossing series is suited to being played as a digital version, and we believe that the timing of its release, coinciding as it did with the rise in calls to remain at home, resulted in some consumers choosing the digital version. We see the very high percentage of digital sales as being due to these unique factors, and have not premised our financial forecast on this trend continuing as it has. On the other hand, once consumers experience the convenience of digital downloads, they tend to continue to choose digital downloads in the future, so we think that the percentage of digital sales will increase overall.

Animal Crossing: New Horizons is available exclusively on Switch.

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